Well, 2025 is just two days away! What does it have in store for us? A lot of what happens this coming year, in some ways, depends on us. What are your plans for 2025? I usually come up with ideas I would like to implement for the coming year. Of course, they include things like… How can I improve my YouTube content? How can I improve this blog? Also, I always try to expand my knowledge of the wine world. Without goals, it is challenging to stay focused. I believe that in 2025, it will be important for me to follow through with the goals mentioned above, and I intend to do just that. I really want to expand my knowledge of wine this coming year. I know many of my friends would say that I know quite a bit, which is true. However, there is a lot I don’t know, and I would like to fill in some of those gaps. It will be good for my YouTube Channel, my writing, and many of the events I have planned for 2025.
I appreciate it when my friends stop by the store to give me input on my YouTube channel. John stopped by a few days ago and complimented me on my content. He also mentioned that it would benefit me to work on my studio setting. I totally agree with him, and it has inspired me to take some time and make some improvements. My wife mentioned getting a green screen for a backdrop. I’ll do some research on that. My setting is a barn loft that is pretty nice. However, there are some metal racks that could be moved out of the background, or at least I could put a picture up behind me. Let me know if you have any other ideas in this regard. It is one of my goals for early in the coming year.
One of my greatest pleasures is helping the people I come in contact with experiment with their wine purchasing so they can expand their palate horizons. There are so many cool wines out there to try, and I believe we are missing out if we don’t try new things. As an example, I have a Vranac (a grape varietal) from Macedonia displayed in my department. To be honest, I understand the hesitation of my customers. I mean, what the hell is Vranac? I have tasting notes on the wine to guide customers in deciding whether or not to make this purchase. The best part? It’s not very expensive! If I want to lure someone into trying something new, I certainly don’t want them to spend a lot of money to experiment. I believe it’s around thirteen bucks. I think that once they try this wine, they will be pleasantly surprised, and it may embolden them to explore other wines made from interesting and unique grapes. The key to success in helping people to try new and interesting wines is to make sure there is a good return on investment or ROI. For those of you who have perused the wine department where Scott and I do our thing, you know there are many opportunities to purchase unusual wines without spending a lot of money. That is key to helping people become both knowledgeable and well-rounded in their wine consumption. Make that one of your goals for 2025.
Cheers!
Stan The Wine Man
