BITS & BOBS

I want to thank all of you who rallied to my side to get me over one thousand subscribers on my YouTube channel. You guys are awesome! Now, I have to figure out how to get my viewers to watch my episodes longer than 4 minutes. That’s the average time most take to watch. I get it because most of us, including myself, have short attention spans. I need a hook of some sort to get you to watch to the end. The reason you ask? I must garner three thousand viewer hours in a year before YouTube pays me for advertising on my channel. This past year was a little rough for me since I moved and then went on vacation. There was a three-month span when I put no content out on my channel. That’s a lot of viewer hours lost. I don’t expect you to care that much if I get paid for what I do on YouTube, but for those of you who like to support what I do, please watch my episodes longer than three minutes. I’ll try harder to engage your attention!

This week, we are doing a beer case reset. It’s always a big chore to weed out the slower-moving items and find the right packages to replace them with. We must expand the RTD section (ready-to-drink cocktails). This is a huge category and I believe it will continue to grow. Believe it or not, hard seltzers are starting to slow down in sales. White Claw is still the big ticket in this category, but even that brand has slowed down. I think we can weed out quite a few items there. Hard ciders are slowly picking up, but I don’t believe they will ever dominate the market, at least in our area of the world. This is partly because we have a fairly large group of people in our community who make their own hard ciders. And, they do a damn good job! There are some very good new craft beers coming out to the market, so I am looking forward to giving our beer case a facelift.

I would like any input you would like to give me on future YouTube content for my channel. I have an interesting segment coming soon. Aside from a blind “Carmenere vs. Cab Franc episode, I would like to review the top-selling three wines in each of my sections at Kings that are under twenty dollars. As an example, I will try three of my top-selling Chards under twenty bucks. Then on to Pinot Noir, Pinot Gris, red blends, Zinfandel….You get the picture. It will be fun to educate myself as to why they are so popular. It will be mostly about understanding what these wines deliver that attracts the customer, aside from the price point. I work very hard at finding wines that deliver at a fair price. The more I understand my customer’s palates the better I get at finding the wines that they will enjoy.

Cheers!

Stan The Wine Man

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STAN’S PICK FOR MAY 2024

I’m actually getting this up before the middle of the month… Are you impressed? Anyway, once again I go to Spain to find a great value! This time, it’s a lighter style Garnacha that could actually be chilled if you so wish. I personally am not a huge fan of chilling reds, but I get it. Like Rose’ on steroids I guess. This little gem is from Madrid and I believe perfect for Spring drinking. Pair it with roasted chicken, salads, prawns, salmon, lamb, mussels, you name it.

2021 Zestos Garnacha Tinta (Vinos De Madrid, Spain)… $13.

Aromas of strawberries, black raspberries, pomegranate and licorice. Raspberry and strawberry notes on soft, structured tannins, with hits of pomegranate and licorice underneath. A little “grip” on the finish with a solid kiss of white pepper and spice. Pomegranate notes linger. Good balance and integration. (B-)

Cheers!

Stan The Wine Man

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BITS & BOBS

My wife Susie is now deeply involved in the planning of our trip to the island of Crete this fall. The pieces are starting to fall into place and now I have to set up some winery visits. I will definitely bring along my equipment to shoot some YouTube content. Susie has a great voice for narrating, so it would be fun to shoot some scenes of the vineyards and countryside while she narrates in the background. Of course, I will also try to set up an interview with one or two of the winemakers. I understand the Greeks speak English quite well, which is good since most of my audience speaks English. Of course, I am personally challenged when it comes to learning foreign languages, so I know I will not be honing in my Greek any time soon.

I’ve finally hit one thousand followers on my YouTube channel! I am super excited about that. It’s been a goal of mine for quite a while. Although I feel good about the content on my channel, I know there is a lot of room for improvement. My recent content has been focusing on unusual grape varieties. In my last episode, I reviewed red wines made from Susumaniello, Liatiko and one from the country of Georgia made from a grape called Dzelshavi, one of the oldest varieties in Georgia, which is saying a lot since they are loaded with ancient grape varietals. I shot that episode this past Saturday and finished off the Georgian wine last night (Sunday) and I was very impressed with how it held up. Check out the episode, I think you will find it quite intriguing.

I am starting to put together some ideas for instructional classes this year. I’ve been talking about it for a while and I think it’s time to get going on the idea. I would love to conduct a Riesling class. I have a bunch of older Rieslings and it is such an intriguing subject. I have also been talking with Keith Johnsen from Elevens Imports. We would love to put on an instructional class on wines of the world made from rare or obscure grape varietals. Sort of a “Geek Fest.” I just have to work out the logistics and the cost of putting them together. I feel I would have no problem getting people to sign-up for these.

I think for an upcoming YouTube episode, I’ll call on my buddy Mike to join me in a blind tasting called… “Carmenere vs. Cabernet Franc.” The reason for this is that these two varieties are quite similar in flavor profile. It would be interesting to see if either Mike or I can tell the difference in a blind format. I am certainly willing to take the chance. Blind tastings are one of the most difficult challenges in the wine world. Master Sommeliers put a ton of time into honing their skills in this area and they are very good at it. I have not put a ton of time into this, but it is so interesting to me that I continue to practice and read to try and understand what to look for in each varietal to narrow down the possibilities. I am also willing to embarrass myself if necessary. The wine world is a fascinating place and there is so much to learn.

Cheers!

Stan The Wine Man

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BITS & BOBS

Eighteen subscribers short of one thousand on my YouTube channel! I’m getting close guys. It seems to have slowed down somewhat recently. Like they say, a watched pot never boils. I just have to be patient and continue to reach out to my friends and acquaintances in the industry. There was a trade tasting at the Brickworks in Friday Harbor last week, put on by Dickerson Distributing. There are lots of wines and spirits to try. I gained about four more subscribers there as I pointed out to many that I had a YouTube channel. I like the content on my channel as I see vast improvement in my presentation. I’m getting a lot of encouragement from my friends as well. I focus on presenting wines and reviewing them honestly and I get stoked when I find good values. I also spend time informing my viewers about details of the varietal and information about the producers and the areas where the wines are made. Of course, there is always room for improvement and I appreciate that. I never want to become static.

I had a great interview with Keith Johnsen, owner of Elevens Imports and Daqopa Brands. This guy is very knowledgeable and has an awesome palate. He is very good at finding gems in the wine world that deliver exceptional quality, yet they are not expensive. In the interview, we tried three of the wines he imports. A Cremant de Bourgogne, a white wine made from the grape Floreal and a Carignan-Caladoc red blend. Until recently, I had never heard of either Floreal or Caladoc. Leave it to Keith to find these wines and bring them to the States. Check out the episode and see my reaction to the wines.

I’m having a lot of fun searching for obscure varietal wines (at least obscure to most in the U.S.) and featuring them on my channel. The Floreal and Caladoc certainly fit it the obscure category. In one of the episodes, I review a Pais from Chile, a Cinsault from South Africa and a red blend from the Douro made with Touriga Franca, Touriga Nacional and Tinto Roriz. In another, I review three white wines, all made from unique varietals. Hondarrabi Zuri, Inzolia and Ribolla Gialla. I hope you get a chance to check these episodes out. Not only will you learn about some very interesting wines, you may also be inspired to expand your palate horizons. The wine world is fascinating; there is so much to learn and taste. I hope I can help you to be adventurous and try new things. I will continue with the theme of unique wines from obscure varietals for a few more episodes.

My wife Susie and I are planning a trip to Greece in the Fall, focusing on the island of Crete and a ferry ride to the island of Santorini and staying there for a couple of days. It continues to amaze me how great a planner my wife is. She’s been sharing with me daily, details about Crete, the places to stay and sites to see. My job as always is to seek out wineries to visit. Although Greece is famous for Retsina, they produce many other great white wines along with fantastic reds. I am so glad we set our sights on Greece; it will be a great trip. Neither of us has been there, so it will be a new experience we can share together.

Cheers!

Stan The Wine Man

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